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AAK - Acta academica karviniensia

číslo 2016/3
POSSIBILITIES OF DYNAMIZATION OF CULTURAL TOURISM PRODUCTS
[Možnosti dynamizace produktů kulturního cestovního ruchu]
ISSN:
1212-415X (Print)
2533-7610 (Online)
Year [Rok]:
2016
Volume [Ročník]:
XVI
Issue [Číslo]:
3
Authors [Autoři]:
Alena Zedková
Abstract [Abstrakt]:
The paper deals with the issue of cultural tourism products with focus on organized events, which are considered as important factors dynamizing the tourism supply. Organized events can be sufficient motive to travel, or they can be secondarily leisure activities in the visited destination, when the main motive of journey is different. The contribution, in its analytical part, introduces the supply and demand for cultural events in the Czech Republic, but attention is given mainly to two selected regions, Moravian-Silesian Region and Olomouc Region. Aim of this contribution is to highlight the importance of cultural events in tourism of the Czech Republic, especially in the selected regions.
Keywords [Klíčová slova]:
cultural destination, cultural tourism, event, Moravian-Silesian Region, Olomouc Region, tourism product
JEL classification [JEL klasifikace]:
L83
Page range [Rozpětí stran]:
62 - 73
Full version [Plná verze]: