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AAK - Acta academica karviniensia

číslo 2016/2
APPLICATION OF THE PRINCIPLES OF PROJECT MANAGEMENT IN THE PROCESS OF ONLINE MARKETING OF ACCOMMODATION FACILITIES
[Aplikace principů projektového řízení na proces online marketingu ubytovacích zařízení]
ISSN:
1212-415X (Print)
2533-7610 (Online)
Year [Rok]:
2016
Volume [Ročník]:
XVI
Issue [Číslo]:
2
Authors [Autoři]:
Jitka Vávrová
Abstract [Abstrakt]:
The article discusses the possibility of application of project management principles to the process of online marketing in the Czech online competitive environment of accommodation facilities. The first part summarizes the basic principles of project management of major publications. Second part of the article introduces the reader to the topic of online marketing of accommodation facilities. A comprehensive model is showing various activities which were compiled by previous supporting research about online communication of accommodation facilities in the northern and eastern Bohemia. Last most important part of the article discusses the possibility of incorporating the principles of project management to the model shown. Proposed solution is finally potencialy applied to real accomodation facility.
Keywords [Klíčová slova]:
accomodation, internet marketing, online marketing, online marketing communication, project management, tourism
JEL classification [JEL klasifikace]:
M310
Page range [Rozpětí stran]:
83 - 94
Full version [Plná verze]: